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Is AI Destroying Strategic Consulting? — ChatGPT Says “No”
I recently stumbled upon a LinkedIn post proclaiming that McKinsey & Co. is dead. AI can run full competitive market analysis for users, so why pay for strategic consulting? I put this to a quick test.

The Role of AI at Cate Urban Communications
As of June, ChatGPT had 122 million daily active users worldwide generating over 1 billion queries per day. I got that information from a ChatGPT query and it even told me where it got the information — demandsage.com. It may surprise you to know, that as a creative communications professional, I am supportive of integrating AI into our many projects. I am one of those millions of users who uses generative AI to find inspiration and improve processes.