Personal Branding Spotlight: Raquel Rodriguez, Empathetic HR Strategist

UPDATE: Raquel was offered a new role with ITT Tech in California just over a month after we launched her site.

Meet our latest personal branding client — Raquel Rodriguez, a Human-Centered Innovator Driving Culture, Compliance, and Growth.

Raquel is an HR leader who combines strategy, creativity, and compliance to drive results that truly impact people and organizations. She brings a balance of analytical insight and empathy, using data to inform decisions while keeping culture at the heart of every solution. Whether it’s improving retention, strengthening compliance, or reimagining employee experience, she approaches every challenge with integrity, innovation, and purpose.

What We Provided

  • Logo design

  • Web design and development

  • Resume design

Thank you to Cate Urban Communications for partnering with me to bring my new website to life. They listened, pushed my thinking, and helped translate my work into a clear, credible brand I’m proud to share.

For working pros, a strong personal site isn’t fluff. It’s your portfolio, proof of impact, and a point of view in one place. It helps you stand out, build trust fast, and open doors you didn’t know were there.
— Raquel Rodriguez, Sr. HR Specialist
Cate Urban

I founded Urban Web Renovations after 11 years of leading global marketing strategies for nonprofit organizations in Washington, DC. In each position I held, one thing remained the same – my passion for managing web sites and social media accounts for both organizations and major thought leaders.

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